Philosophy

Fun with Thinking

We thought long and hard about a name for our website, and finally chose ThinkingFun. Babies after all bring a lot of joy to the world. We hope that our products will give you and your babies many hours of fun, and promote a little thinking along the way.

The environment

We look for products that were not only good for you and your baby, but also good for the environment. That involves using recycled or recyclable materials where possible, designing products that don’t need batteries, and looking for methods of production with low environmental impact. If you have any suggestions about how to make our products or packaging more environmentally friendly, we’d love to hear from you.

Social responsibility

Where ever possible we assemble our products locally, and do our best to ensure staff have suitable working conditions.

Children first

We love our kids. Our business is here because of them, not in spite of them.